In the worst case, the recipient will see the HTML code instead of the intended message.Īmong those email clients that do support HTML, some do not render it consistently with W3C specifications, and many HTML emails are not compliant either, which may cause rendering or delivery problems. Sending HTML formatted emails can therefore lead to problems if the recipient's email client does not support it. Compatibility Įmail software that complies with RFC 2822 is only required to support plain text, not HTML formatting. The majority of users prefer to receive HTML emails over plain text. Īccording to surveys by online marketing companies, adoption of HTML-capable email clients is now nearly universal, with less than 3% reporting that they use text-only clients. Some of those who strongly opposed it when it first came out now see it as mostly harmless. While still considered inappropriate in many newsgroup postings and mailing lists, its adoption for personal and business mail has only increased over time. The campaign was unsuccessful and was abandoned in 2013. For instance, the ASCII Ribbon Campaign advocated that all email should be sent in ASCII text format. Since its conception, a number of people have vocally opposed all HTML email (and even MIME itself), for a variety of reasons. Many of these clients include both a GUI editor for composing HTML emails and a rendering engine for displaying received HTML emails. Most graphical email clients support HTML email, and many default to it.
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